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1.
   159.9
   Ф 86


    Фрейд, З.
    Психология бессознательного [Текст] : сб. произведений / З. Фрейд. - М. : Просвещение, 1990. - 448 с. - ISBN 5-09-003787-6 : 012.00 р.
УДК
ББК 88
Рубрики: Психологія
Аннотация: В книгу включены крупные работы австрийского ученого-психолога, создавшего оригинальную систему анализа душевной жизни человека. В них показано, что сознание неотделимо от глубинных уровней психической активности. Представляют большой интерес анализ детских неврозов, сталкивающий воспитателя с проблемами, находящимися вне поля зрения, учение о влечениях, о принципах регуляции психической жизни, разбор конкретных фактов повседневной жизни, связанных с ошибками памяти и т. д.??

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2.
65.050
H-90


    Robert, J.
    Small Business Management [Текст] : fourth edition / J. Robert. - Boston : Houghton Mifflin Company, 1990. - 424 с. - ISBN 0-395-52999-9 : Б. ц.
    Содержание:
Part I AN OVERVIEW OF SMALL BUSINESS
Small Business in a Free Enterprise Society . - С .3
2 The Entrepreneur . - С .19
3 Opportunities and Trends . - С .33
Part II STARTING A NEW VENTURE
4 Search for a New Venture . - С .53
5 Franchising . - С .69
6 Developing a Business Plan . - С .87
7 Legal Aspects . - С .109
8 Location . - С .131
9 Financing . - С .149
10 Organizational Planning . - С .171
Part III MANAGING THE ONGOING VENTURE
11 Accounting . - С .199
12 Planning and Control . - С .219
13 Analysis of Financial Statements, Investments, and
Credit . - С .239
14 Marketing . - С .263
15 Computers . - С .291
16 Human Relations . - С .309
17 Purchasing and Inventories . - С .331
18 Taxation . - С .349
19 Risk Management and Insurance . - С .369
20 The Social Responsibilities of Entrepreneurs . - С .391
ANSWER KEY . - С .405
УДК

Кл.слова (ненормированные):
Менеджмент -- Management -- Менеджмент -- Бізнес малий -- Small business -- Бизнес малый -- Підприємство мале -- small scale enterprise -- Предприятие малое

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3.
66
A-47


   
    American Government (an outline of) [Текст]. - Washington : US Information Agency, 1990. - 124 с. - Б. ц.
    Содержание:
TABLE OF COOTENTS
PARTI
The Constitution: An Enduring Document . - С .4
PARTII
Explaining the Constitution: The Federalist Papers . - С .34
PARTIII
The Executive Branch: Powers or the Presidency . - С .50
PARTIV
The Legislative Branch: The Reach of Congress . - С .74
PARTV
The Judicial Branch: Interpreting the Constitution . - С .90
PARTVI
A Country of Many Governments . - С .100
PARTVII
Fundamentals of American Government . - С .110
Brief Reading List in American Government . - С .123
УДК
ББК 66

Кл.слова (ненормированные):
Уряд -- Government -- Правительство -- Конституція -- Constitution -- Конституция

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4.
65.050.9.214
G-83


    Ricky, W.
    Management [Текст] : third edition / W. Ricky. - Boston : Houghton Mifflin Company, 1990. - 884 с. - ISBN 0-395-43333-9 : Б. ц.
    Содержание:
Part I An introduction to management . - С .1
Managing and the manager`s job . - С .2
2 The evolution of management . - С .34
3 Organizational environments and effectiveness . - С .76
Part II Decision making and planning . - С .120
4 Managerial decision making . - С .122
5 Organizational goals and planning . - С .158
6 Strategy and strategic planning . - С .190
7 Tactical and operationa planning . - С .224
Part III The organizing process . - С .270
8 organizational structure . - С .272
9 Organization design and culture . - С .306
10 Managing human resourses . - С .344
11 Change, development and revitalization . - С .388
Part IV The leading process . - С .432
12 Motivating employee job performance . - С .434
13 Leadership . - С .472
14 Interpersonal groopes . - С .506
15 Communication . - С .544
Part V The controling . - С .592
16 Control . - С .594
17 Operations management . - С .628
18 Information systems . - С .660
19 Control methods . - С .688
Part VI Special chalenges of management . - С .732
20 Enterpreneurship . - С .734
21 International sector . - С .768
22 Social responsibility . - С .806
УДК

Кл.слова (ненормированные):
Реклама -- Advertisement -- Реклама -- Менеджмент -- Management -- Менеджмент -- Аналіз ринковий -- Market analysis -- Анализ рыночный -- Ресурси людські -- Human resource -- Ресурсы человеческие -- Керівник -- Head -- Руководитель -- Системи інформаційні -- Information systems -- Системы информационные -- Контролінг -- Controlling -- Контроллинг -- Відносини міжнародні -- International relations -- Отношения международные

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5.
65
P-55


    Prefferbaum, Rose
    Economics (study guide) [Текст] : third edition / Rose Prefferbaum. - Boston : Houghton Mifflin Company, 1990. - 897 с. - ISBN 0-395-52908-5 : Б. ц.
    Содержание:
Preface vii
Comparative Table of Contents xi
What Economics Is . - С .1
2 The Actors on the Economic Stage . - С .13
3 How Economists Approach Problems . - С .37
4 Scarcity: The Economic Problem . - С .61
5 Demand and Supply—or Supply and Demand . - С .79
6 The Circular Flow, Aggregate Demand, and Aggregate
Supply . - С .109
7 National Income Accounting . - С .135
8 Inflation and Unemployment . - С .153
Economic Fluctuations . - С .197
10 The Keynesian Model of Income Determination . - С .215
11 Fiscal Policy . - С .251
12 Money and Depository Institutions . - С .283
13 The Federal Reserve System and Monetary
Instruments . - С .301
14 Monetary Economics . - С .325
15 Aggregate Demand, Aggregate Supply, and Potential
GNP . - С .353
16 The Phillips Curve, Adaptive Expectations, and
Inflation Economics . - С .371
17 Rational Expectations and Contemporary
Schools of Macroeconomic Thought . - С .385
18 Macroeconomics as a Branch of Knowledge . - С .405
19 Exchange Rates, International Balances, and
International Finance . - С .415
20 Economic Growth . - С .449
21 Economic Development . - С .461
22 Consumer Choice . - С .479
23 Market Demand and Elasticity . - С .511
24 Business Firm Choice . - С .529
25 Market Supply and Elasticity . - С .559
26 Pure Competition . - С .577
27 Monopoly . - С .597
28 Monopolistic Competition and Oligopoly . - С .621
29 Oligopoly: The Real World . - С .643
30 Resource Supply and Demand . - С .661
31 Labor, Wages, and Collective Bargaining . - С .683
32 Capital, Interest, and Investment . - С .711
33 Government and Taxation . - С .727
34 Poverty and Income Distribution . - С .755
35 Government Antitrust and Regulation Policy . - С .777
36 International Microeconomics: Free Trade versus
Protection . - С .795
37 Agriculture, Food, and Hunger . - С .817
38 Natural Resources and the Environment . - С .833
39 Comparative Economic Systems—More Planning or
Less? . - С .863
40 Radical Economics . - С .883
УДК

Кл.слова (ненормированные):
Економіка -- Economics -- Экономика -- Попит -- Demand -- Спрос -- Пропозиція -- Supply -- Предложение -- Дохід національний -- National income -- Доход национальный -- Інфляція -- Inflation -- Инфляция -- Безробіття -- Unemployment -- Безработица -- Політика фіскальна -- Fiscal policy -- Политика фискальная -- Макроекономіка -- Macroeconomics -- Макроэкономика -- Зростання економічне -- Economic growth -- Рост экономический -- Процес арбітражний -- Arbitral process -- Процесс арбитражный -- Право космічне -- Space law -- Право космическое

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6.
65.052.2
M-88


    Stephen, A.
    Cost Accounting with Managerial Applicatioins [Текст] : sixth edition / A. Stephen, Arnold Wright. - Boston : Houghton Mifflin Company, 1990. - 1021 с. - ISBN 0-395-38099-5 : Б. ц.
    Содержание:
Part 1 Development and Operation of Cost Accounting
Systems . - С .1
Part 2 The Analysis of Costs Associated with
Manufacturing Activities . - С .183
Part 3 Cost Accounting Techniques to Aid Managerial
Planning, Control, and Desision Making . - С .361
Part 4 The Role of Accounting Systems in Managerial
Applications of Accounting Data . - С .577
Part 5 The Use of Quantitative Methods in Accounting
Systems . - С .851
Appendics A . - С .A-1
Appendics B . - С .B-1
Index . - С .I-1
УДК

Кл.слова (ненормированные):
Облік бухгалтерський -- Accounting -- Учет бухгалтерский -- Контролінг -- Controlling -- Контроллинг -- Менеджмент -- Management -- Менеджмент
Аннотация: The sixth edition of Cost Accounting with Managerial Applications represents a major revision of the text as well as its related teaching aids. Designed for accounting majors, the book serves as a text for a one- or two-semester course in cost accounting.


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7.
65.050
P-36


    Gordon, J.
    Strategic Thinking [Текст] / J. Gordon. - Hertfordsh : Prentice Hall International, 1990. - 237 с. - ISBN 0-13-852153-0 : Б. ц.
    Содержание:
Preface
xi
Acknowledgements
xv
Prologue A view of the strategic context . - С .1
The financial environment . - С .2
The technological environment . - С .4
Globalization . - С .7
Organizational responses . - С .9
Getting round bureaucracy . - С .14
The strategic agenda . - С .16
Introduction to strategy . - С .19
I. I Introduction . - С .19
1.2 The purpose of strategy . - С .21
1.2.1 Setting direction . - С .22
1.2.2 Concentrating effort . - С .23
1.2.3 Providing consistency . - С .24
1.2.4 Ensuring flexibility . - С .25
1.3 The inputs to strategy . - С .25
1.3.1 Planned strategy . - С .26
1.3.2 Unplanned strategy . - С .28
1.4 The outputs from strategy . - С .30
1.4.1 Individual decisions . - С .30
1.4.2 Strategy as position . - С .31
1.4.3 Strategy as culture . - С .32
1.5 Interrelating the inputs and outputs of strategy . - С .33
1.6 The strategic context . - С .34
1.7 Summary . - С .36
Discussion case: Valdervernik Fabrics Ltd . - С .37
Strategies and objectives . - С .40
2.1 Introduction . - С .40
2.2 Corporate strategy . - С .40
2.3 Business strategy . - С .42
2.4 Marketing strategy . - С .43
2.5 Operations strategy . - С .44
2.6 The integration of strategy . - С .45
2.7 Business objectives . - С .45
2.8 The hierarchy of objectives . - С .47
2.9 The business unit . - С .50
2.10 Summary . - С .52
Discussion case: Cooper Soft Drinks Ltd . - С .53
Long range budgeting . - С .56
3.1 Introduction . - С .56
3.2 Accounts-based budgeting . - С .57
3.3 Forecast-based budgeting . - С .59
3.4 Development budgeting . - С .62
3.5 The bureaucratic tendency . - С .64
3.6 Summary . - С .65
Discussion case: Inca Construction Materials Ltd . - С .66
Strategic thinking frameworks: life cyclesand portfolios . - С .70
4.1 Introduction . - С .70
4.2 Product life cycles . - С .71
4.3 Experience and costs . - С .75
4.4 Costs and prices . - С .77
4.5 Market share and profit . - С .78
4.6 Business portfolios . - С .79
4.6.1 The Boston matrix . - С .80
4.6.2 The directional policy matrix . - С .82
4.6.3 Business strength/market attractiveness matrix . - С .84
4.7 Limitations of portfolios . - С .85
4.8 The uses of portfolios . - С .87
4.9 Summary . - С .88
Discussion case: Simmonds Industries PLC . - С .89
Strategic thinking frameworks: competitivestrategies . - С .92
5.1 Introduction . - С .92
5.2 Industry analysis . - С .93
5.3 Competitor analysis . - С .96
5.4 Competitive strategies . - С .98
5.5 Cost leadership, the productivity paradox and the
disinvestment spiral . - С .100
5.6 Differentiation . - С .103
5.7 Implementing competitive strategies . - С .104
5.8 Summary . - С .107
Discussion case: Oxden Horticultural Products Ltd . - С .108
Strategic thinking frameworks: strategicmarketing . - С .112
6.1 Introduction . - С .112
6.2 Customer orientation . - С .114
6.3 Leadership . - С .114
6.4 Product attributes and customer perceptions . - С .115
6.5 Preference mapping and product positioning . - С .118
6.6 Business positioning . - С .121
6.7 Summary . - С .122
Discussion case: Fletton Brick Co. PLC . - С .123
Strategic thinking frameworks: technologyand innovation . - С .126
7.1 Introduction . - С .126
7.2 The shape of technological progress . - С .126
7.3 Forecasting technological change . - С .132
7.4 Changing the technology . - С .133
7.5 Innovation and competition . - С .135
7.6 The innovation process . - С .136
7.7 Initiating innovations . - С .138
7.7.1 Creativity and the generation of ideas . - С .138
7.7.2 Structured creativity . - С .140
7.8 Evaluating innovations . - С .142
7.8.1 The technology gap . - С .142
7.8.2 Investment hurdle rates . - С .143
7.8.3 The projection of returns . - С .147
7.9 Summary . - С .148
Discussion case: The North East General Hospital . - С .150
Strategic thinking frameworks: structure,culture and symbolism . - С .153
8.1 Introduction . - С .153
8.2 Organizational structure . - С .155
8.3 Organizational culture . - С .161
8.4 Organizational symbolism . - С .169
8.5 Manageable characteristics of culture . - С .172
8.6 Summary . - С .174
Discussion case: Tachochem PLC . - С .175
Strategic thinking frameworks:entrepreneurial strategy . - С .179
9.1 Introduction . - С .179
9.2 Business mission . - С .180
9.3 The competitive specialism . - С .182
9.4 The information base . - С .184
9.5 Concentration . - С .186
9.6 Securing effort and enthusiasm . - С .188
9.6.1 Management philosophy . - С .189
Leadership . - С .191
Motivation . - С .195
Communication . - С .198
Participation . - С .200
The limits of customer orientation . - С .200
Summary . - С .201
Discussion case: Venture Finance International LTD . - С .202
Relating strategy to its context . - С .206
10.1 Introduction . - С .206
10.2 The environmental context . - С .207
10.3 Organizational context . - С .209
10.3.1 Previous research . - С .209
10.3.2 Organizational style . - С .212
10.3.3 Strategic focus . - С .213
10.3.4 The style and focus matrix . - С .215
10.4 Conclusion . - С .221
References . - С .223
Reference notes . - С .228
Index . - С .235
УДК

Кл.слова (ненормированные):
Прогнозування -- Forecasting -- Прогнозирование -- Прибуток -- Profit -- Прибыль -- Бізнес -- Business -- Бизнес -- Менеджмент -- Management -- Менеджмент
Аннотация: This book provides a considered overview of the practical strengths and weaknesses of eight widely used approaches to strategic thinking. It illustrates both why and how a business can achieve the most effective organizational style and strategic focus for profitable growth. Gordon Pearson relates the practice of strategic thinking to the main theoretical contributions of the past 25 years. The text relates strategy to the real business context and summarizes the key contextual issues. It provides many real world 'discussion cases' to encourage readers to work out practical problems, and advocates a contingency approach to strategic thinking rather than prescribing one best way in all situations.
Each chapter contains a brief discussion case, which provides opportunities for role play and is a useful training aid to stimulate group discussion.

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8.
65.052.2
M-88


    Stephen, A.
    Cost Accounting with Managerial Applications (study guide) [Текст] : sixth edition / A. Stephen, Arnold Wright. - Boston : Houghton Mifflin Company, 1990. - 307 с. - ISBN 0-395-44709-9 : Б. ц.
    Содержание:
Note to Student v
Introduction to Management Accounting and Basic
Concepts . - С .1
2 Accounting Environment for Manufacturing Firms . - С .11
3 Designing and Operating Effective Cost Accounting
Systems:
Job-Order and Process Cost Systems . - С .23
4 Process Cost Accounting System: Inventories of
Work in Process . - С .35
5 Process Cost Accounting System: Costing Multiple
Products . - С .55
6 Internal Control Systems for Production: Materials
Control and Costing . - С .69
7 Labor Control and Costing . - С .79
8 Indirect Manufacturing Costs 1: Budgeting and
Applying Overhead Costs . - С .91
9 Indirect Manufacturing Costs II: Recording
Overhead Costs, and Variance Analysis . - С .105
10 Standard Cost Accounting Systems: Basic Conceptsand Variance Analysis . - С .115
11 Standard Cost Accounting Systems: Recording
Standard Costs and Variances for Managerial
Information . - С .131
12 Direct (Variable) Costing for Internal Reportingto Management . - С .145
13 Analyzing Cost Behavior Within Accounting
Systems . - С .155
14 Cost-Volume-Profit Analysis for Effective
Managerial Planning,
Control, and Decision Making . - С .167
15 Comprehensive Budgeting: An Integral Part of an
Accounting System . - С .181
16 Responsibility Accounting Systems and Reportingto Management . - С .193
17 Accounting Systems for Analyzing Profit
Performance . - С .203
18 Accounting Systems for Distribution Cost Analysisand Control . - С .215
19 Accounting Systems to Aid Special, Nonrecurring
Managerial Decisions . - С .227
20 Accounting Systems for Capital Expenditures
Budgeting . - С .237
21 Linear Programming for Managerial Decision
Making . - С .251
22 Statistics, Probability, and Sampling in Business
Decision Making . - С .263
23 Inventory Planning . - С .277
24 Regression and Correlation Analysis in Business
Decision Making . - С .287
25 Performance Evaluation and Review Technique
PERT) . - С .297
УДК

Кл.слова (ненормированные):
Облік бухгалтерський -- Accounting -- Учет бухгалтерский -- Менеджмент -- Management -- Менеджмент -- Стандарт-костс -- Standard costs -- Стандарт-костс -- Програмування лінійне -- Linear programming -- Программирование линейное -- Статистика -- Statistics -- Статистика
Аннотация: This Study Guide is prepared for use with the sixth edition of Cost Accounting with Managerial Applications by Moscove and Wright. The Study Guide is intended to clarify the main concepts in the text and provide you with an opportunity to apply what you have learned in preparation for solving text and examination problems.


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9.
65.052.2
M-88


    Stephen, A.
    Cost Accounting with Managerial Applications (instructor`s manual) [Текст] : sixth edition / A. Stephen, Arnold Wright. - Boston : Houghton Mifflin Company, 1990. - 832 с. - ISBN 0-395-44707-0 : Б. ц.
    Содержание:
To The Instructor vii
Introduction to Management Accounting and
Basic . - С .1
Concepts
2 Accounting Environment for Manufacturing
Firms . - С .15
3 Designing and Operating Effective Cost
Accounting . - С .45
Systems; Job Order and Process Costing Systems
4 Process Cost Accounting Systems: Inventoriesof . - С .73
Work-in-Process
5 process costac counting systems:CostingMultiple . - С .116
Products
6 Internal Control Systems for Production . - С .139
7 Labor Control and Costing . - С .165
8 Factory Overhead Costs I: Budgeting and
Applying . - С .188
Overhead Costs
9 Factory Overhead Costs II: Recording
Overhead . - С .218
Costs; Variance Analysis
10 Standard Cost Accounting Systems: Basic . - С .245
Concepts and Variance Analysis
11 Standard Cost Accounting Systems: Recording . - С .301
Standard Costs and Variances
12 Direct (Variable) Costing for Internal
Reporting to . - С .341
Management
13 Analyzing Cost Behavior Within Accounting
Systems . - С .383
14 Cost-Volume-Profit Analysis . - С .406
15 Comprehensive Budgeting . - С .450
16 Responsibility Accounting Systems and
Reporting . - С .499to Management
17 Accounting Systems for Analyzing Profit . - С .525
Performance
18 Distribution Cost Analysis and Control . - С .571
19 Special, Nonrecurring Managerial Decisions . - С .596
20 Capital Expenditures Budgeting . - С .637
21 Linear Programming . - С .690
22 Statistics, Probability, and Sampling . - С .716
23 Inventory Planning . - С .748
24 Regression and Correlation Analysis . - С .783
25 Performance Evaluation and Review Technique . - С .805
PERT)
List of Transparencies . - С .831
List of Transparency Masters . - С .832
Transparency Masters
УДК

Кл.слова (ненормированные):
Статистика -- Statistics -- Статистика -- Стандарт-костс -- Standard costs -- Стандарт-костс -- Менеджмент -- Management -- Менеджмент -- Програмування лінійне -- Linear programming -- Программирование линейное -- Облік бухгалтерський -- Accounting -- Учет бухгалтерский
Аннотация: The sixth edition of our textbook is flexible and can readily be adapted to courses of varying length of coverage. This enables the instructor to place emphasis on cost accounting for external reporting or for managerial use. The new edition includes a wide selection of problem material varying in length and difficulty and provides adequate background for the CPA and CMA examinations by including typical questions from past exams.


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10.
26.8
A-47


   
    American Geography (an outline of) [Текст]. - Washington : US Information Agency, 1990. - 132 с. - Б. ц.
    Содержание:
INTRODUCTION . - С .5
PANORAMIC VIEW . - С .7
THE NORTHEAST . - С .21
THE CENTRAL BASIN . - С .35
THE SOUTHEAST . - С .51
THE GREAT PLAINS . - С .69
THE MOUNTAINS AND DESERTS . - С .81
THE WEST COAST VALLEYS . - С .99
THE NEWEST STATES . - С .113
THE NATION UNITED . - С .124
УДК
ББК 26.8

Кл.слова (ненормированные):
Географія -- Geography -- География

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11.
65.050.9.24
L-44


    W., G.
    Fundamentals of Marketing [Текст] / G. W., N. Kyritsis. - Cheltenham : Stanley Thornes, 1990. - 276 с. - ISBN 0-7487-0388-8 : Б. ц.
    Содержание:
General study and exam tips xiii
I General study tips. 2 Improving the quality of yourwork. 3 Examination tips. 4 Studying with this text
Marketing . - С .1
Introduction. I Historical development. 2 Themarketing function. 3 Marketing - concept anddefinition.
4 Marketing and society. Summary. Study and exam tips.
Self assessment questions. Examination questions
2 Markets, products and services . - С .31
I Markets. 2 Products and services. 3 Marketsegmentation. Study and exam tips. Self assessmentquestions. Bringing it together (specimen answer).
Examination questions
3 Marketing research . - С .69
I Defining marketing research. 2 Marketing researchinformation. 3 Conducting marketing research surveys.
Conclusion. Study and exam tips. Self assessmentquestions. Examination questions
4 Product policy . - С .88
Supplies, changes and evaluation of proposed changes.
2 New product development. 3 Pack, packaging andbranding. Study and exam tips. Self assessmentquestions. Examination questions. Suggested answer toquestion3
5 Pricing . - С .114
I Defining pricing and price. 2 Pricing objectives.
3 Major influences on pricing. 4 Pricing policies. 5
Credit.
6 Discounts. 7 Some additional pricing terminology.
8 Determining a price structure. Study and exam tips.
Self assessment questions. Examination questions
6 Distribution policy . - С .138
Introduction. I Defining distribution. 2 Keyingredients of distribution. 3 Direct marketing. 4
Selection of distribution channels. 5 Distributionstrategies.
Conclusion. Study and exam tips. Self assessmentquestions. Examination questions
7 Personal selling . - С .168
I Role of the sales manager. 2 Role of salespeople.
3 Recruitment, selection and training. A personal note.
Study and exam tips. Self assessment questions.
Examination questions
8 The promotion mix . - С .194
I Advertising. 2 Sales promotions and merchandising.
3 Public relations. 4 Personal selling. 5 Establishing
the size of the advertising budget/appropriation. 6
Role of advertising in society. 7 Promotions mix andplan. Study and exam tips. Self assessment questions.
Specimen answer. Examination questions
9 International marketing . - С .234
I Reasons for marketing abroad. 2 Evaluating anoverseas market. 3 Differences between exporting,export marketing and international business. 4 Methods
of entering overseas markets. Checklist for companies
considering trading overseas. Study and exam tips.
Self assessment questions. Examination questions
10 The marketing plan . - С .255
I Contents of the plan. 2 The advantages of planning.
3 Assumptions. 4 Objectives, strategies and tactics.
5 The Marketing Plan. Study and exam tips. Selfassessment questions. Examination questions
Answers to self assessment questions . - С .267
Index . - С .269
УДК

Кл.слова (ненормированные):
Дослідження ринку -- Market research -- Исследование рынка -- Маркетинг -- Marketing -- Маркетинг -- Ціноутворення -- Pricing -- Ценообразование -- Реклама -- Advertisement -- Реклама -- Відносини міжнародні -- International relations -- Отношения международные
Аннотация: Logically and efficiently organised, and designed for students with no previous knowledge of the subject, this immensely readable textbook provides a comprehensive introduction to marketing fundamentals.
Moving from the basic principles of markets, products, and the marketing function, to a demonstration of how to prepare a full marketingplan, the book covers all the major areas of which the marketer needs knowledge. It is an essential textbook for all those who want to succeed in marketing.


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12.
65.050.9.214
T-46


    Kenneth, R.
    Management (cases in management) [Текст] : third edition / R. Kenneth, J. Mathys Nicholas. - Boston : Houghton Mifflin Company, 1990. - 352 с. - ISBN 0-395-52934-4 : Б. ц.
    Содержание:
To the Instructor ix
Types of Industries and Topics Covered by Cases x
Learning Goals for Each Case xiii
Using This Casebook with Other Textbooks xxii
How to Analyze a Case . - С .1
Part 1; An Introduction to Management
Chapter I. Managing and the Manager's Job
Case I. The New Job Dilemma . - С .9
Case 2. The Summer Job (Bef ore) . - С .12
Case3. A Matter of Time . - С .13
Case 4. Economy Food Marts . - С .15
The Evolution of Management Thought
Casel. Early Management Principles . - С .19
Case 2. Mary . - С .21
Case 3. The Granger Inn . - С .24
Case 4. The Importance of Setting Standards . - С .26
Case 5. Human Relations Research at Sears, Roebuck inthe 1940s: A Memoir . - С .28
Organizational Environments and
Effectiveness
Case I. Finding a Good Location for a Fast Food
Franchise . - С .47
Case 2. Determining a Hospital's Market Area . - С .50
Case 3. The Kansas Railroad . - С .53
Case 4. Buffering Berry's Business . - С .56
Case 5. Stratospheric Depletion of Ozones . - С .58
Part 2: Decision Making and Planning
Managerial Decision Making
Casel. What to Do with the Gift? . - С .65
Case 2. Reliance Insurance Company . - С .66
Case 3. Too Many Stations? . - С .68
Case 4. The Location Decision: Whose Best Interest? . - С .69
Organizational Goals and Planning
Case I. The Department of Management . - С .73
Case 2. Matching Reinforcements with Goals . - С .76
Case 3. Quantifying Qualitative Goals . - С .79
Case 4. The State Rehabilitation Service . - С .82
Case 5. More Airports Versus Fast Trains . - С .85
Strategy and Strategic Planning
Case 1. Does the Purchase Make Sense? . - С .93
Case 2. Wide World of Travel . - С .95
Case 3. The Summer Job (After) . - С .96
Case 4. Harrington Holding Company . - С .97
Tactical and Operational Planning
Case I. St. Andrew College . - С .99
Case 2. Omega Supermarkets . - С .101
Case 3. MaryMaloney . - С .103
Case 4. Electronic Systems, Inc . - С .105
Part 3: The Organizing Process
Components of Organizational Structure
Casel. Job Design at NorthStar Manufacturing Company . - С .109
Case 2. The Illinois Best Department Stores, Inc . - С .113
Case 3. Developing the Manager and the Employee . - С .116
Case 4. The Organization of a University . - С .119
Case 5. Big Changes at Big Blue . - С .122
Organization Design and Culture
Case I. Down with Bureaucracy at Sibley Plastics . - С .133
Case 2. Technology Innovations on the Railroad . - С .136
Case 3. National Building Products, Inc . - С .139
Case 4. Toronto Advertising, Ltd . - С .142
Case 5. Businesses Are Signing Up for Ethics . - С .145
Managing Human Resources
Casel. Impire Corporation . - С .149
Case 2. south westmetal works . - С .152
Case 3. What Went Wrong with the Selection? . - С .153
Case 4. Who to Promote? Education Versus Experience . - С .155
Organization Change, Development, and
Revitalization
Casel. Mississippi Air . - С .157
Case 2. Using Confrontation Meetings as a Form of
Organization
Development at AT&T . - С .160
Case 3. Using Survey Feedback at General Motors to
Improve
Product Quality . - С .163
Case 4. Facing Gender Equality in Japan . - С .167
Case 5. GE's Crotonville: A Staging Ground for
Corporate Revolution . - С .170
Part 4: The Leading Process
Motivating Employee Job Performance
Casel. Cheryl and the Computer Company . - С .185
Case 2. Ken-Ray Book Company . - С .189
Case 3. U Lucky Dog Cleaning Service . - С .192
Case 4. Comstock Foods . - С .195
Case 5. Customer Feedback to the Main Office:
Selling Newspapers Plot, Stock, and Bare Shelf . - С .198
Leadership and Influence Processes
Casel. Realty Crossing, Ltd . - С .209
Case 2. Lyon Advertising Agency . - С .212
Case 3. Mrs. Loomis Case . - С .214
Case 4. Leaders Who Self-Destruct: The Causes and
Cures . - С .220
Interpersonal Processes, Groups, and
Conflict
Case I. Data Processing Equipment Company . - С .233
Case 2. The Informal Group at Automatic Electric . - С .235
Case 3. Advanced Electronics . - С .237
Case 4. The Office Allocation Committee at BCW . - С .240
Communication in Organizations
Casel. Bryant Pharmaceutical . - С .243
Case 2. St. Francis University . - С .245
Case 3. Who Should Be the Secretary? . - С .246
Case 4. Damon Manufacturing Company . - С .249
Part 5: The Controlling Process
The Nature of Control
Case I. Improving Quality at Beloit Marine . - С .251
Case 2. First Bank and Trust . - С .254
Case 3. General Homebuilders, Ltd . - С .257
Case 4. Controlling for Performance and for
Appropriate Conduct . - С .259
Case 5. Harold's Hamburgers . - С .261
Operations Management, Productivity, and
Quality
Casel. Lextronix Radio . - С .265
Case 2. Why Black Decker Is Cutting Itself Down to
Size . - С .267
Case 3. What Went Wrong at Fremont Appliance
Corporation? . - С .269
Case 4. Sun 'NSurfboard, Inc . - С .271
Managing Information Systems
Case Introduction. Pittsburgh Supply . - С .275
Case I. Pittsburgh Supply Part I: Customer Information
System . - С .277
Case 2. Pittsburgh Supply Part 2: financial information System . - С .279
Case 3. Pittsburgh Supply Part 3: Distribution
Information System . - С .282
Case 4. Pittsburgh Supply Part 4: Productivity and
Quality Control
Information Systems . - С .285
Case 5. Pittsburgh Supply Part 5: A Comprehensive
Management
Information System . - С .288
Control Techniques and Methods
Casel. Midwest Tool Die: A Division of RayCor . - С .291
Case 2. Wyoming Wonders . - С .294
Case 3. Route . - С .299
Case 4. Human Resource Management at Cole
International . - С .302
Case 5. Sears and the Retail Industry . - С .305
Part 6: Special Challenges of Management
Entrepreneurship and Small-Business
Management
Casel. Hamburger Haven . - С .309
Case 2. The Leather Shoppe . - С .311
Case 3. Allegre Fashions . - С .313
Case 4. Schiller's Ski House . - С .315
Managing in the international Sector
Casel. Marketing Angel Dolls . - С .317
Case 2. Plastic Suppliers, Inc. (PSI) . - С .319
Case 3. Kolbe Foods, International . - С .328
Case 4. Becoming a World-Class Competitor . - С .331
Managing with Ethics and Social
Responsibility
Case 1. Business Out Front on Schools: Unprecedented
Activism, from Execs through Ranks . - С .335
Case 2. Can a Good Lawyer Work Part-Time? Women Lead
Push for Alternative . - С .339
Case 3. Shakeup in Sears Family: New Format Changes
Old Suppliers' Relationships . - С .342
Case 4. Helping the Customers or Killing the Town? . - С .346
Case 5. Tradeoff in Futures Industry: Customer
Safeguards
Sacrificed to Growth, Critics Say . - С .349
УДК

Кл.слова (ненормированные):
Менеджмент -- Management -- Менеджмент
Аннотация: Although this book of cases has been developed as a companion volume to Management, Third Edition, by Ricky W. Griffin, it can be easily adapted to other popular principles of management texts. See the section Using This Casebook with Other Textbooks, which includes a table that cross-lists topic areas and texts.
This book of cases is based on the notion that the application of course-related material to an actual situation offers an effective means of learning: an active process rather than a passive one. As both students and teachers, we have found that such a process of discovery has been a particularly effective learning, and consequently teaching, device. To help you get the most out of this casebook, we have provided a table detailing the types of industries and topics covered by cases (Table 1) and a list of cases and their learning goals (Table 2).


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13.
65.050.9.24
L-44


    Kyritsis, N.
    Marketing in Practice [Текст] / G. W., N. Kyritsis. - Cheltenham : Stanley Thornes, 1990. - 242 с. - ISBN 0-7487-0512-0 : Б. ц.
    Содержание:
Note to students vi
General study and exam tips vii
I General study tips. 2 Improving the quality of yourwork. 3 Examination techniques. 4 Studying with thistext
Preparing for Marketing in Practice xiv
PART I THE INFORMATION INPUT
Introducing research . - С .3
Marketing research Data and information Primaryand secondary data sources Research procedure
Study and exam tips Self assessment questions
Appendix to
ChapterI
2 Research methodology . - С .13
Defining the objectives of the research Defining the
target market' Sampling Census Pilot surveys
Obtaining data from respondents Types of marketingresearch questions Questionnaire design Collating,analysis and reporting Study and exam tips Pastexamination questions Suggested answer to Question2
3 Continuous and motivation research . - С .36
Continuous research Motivation research Study andexam tips Past examination questions Suggestedanswer to Question 4 Self assessment questions
Mini case study Suggested answer to mini case study
PART 2 THE PROMOTIONAL OUTPUT
Advertising . - С .53
Advertising in the promotional mix The role ofadvertising within the marketing mix Advertisingmedia Direct mail and consumer location systems
Advertising media developments Media selectioncriteria Advertising planning Advertising research
Study and exam tips Self assessment questions
Past examination questions Suggested answer to
Question2
5 Advertising agencies . - С .77
Reasons for using specialist organisations Theorigins of the advertising agency Organisation of atypical advertising agency Evaluation, selection andbriefing of agencies Advertising agency remuneration
Advertising
Code of Practice Study and exam tips Selfassessment questions Past examination questions
6 Sales promotions, merchandising and . - 90public relations
Introduction to sales promotions Communication tasksperformed by sales p• Popular salespromotions techniques• Sales promotions Code of
Practice Merchandising Public relations (PR)
Public relations techniques Study and exam tips
Past examination questions Self assessment questions
7 Sales management and personal selling . - С .116
Introduction Selling benefits Personal selling asan element of the communication mix Role of thesales manager Tasks of the sales manager The orderprocess Sales planning Sales force communications
Recruitment, selection, training and motivation ofsales staff Study and exam tips Past examinationquestions Suggested answer to Question 5 Selfassessment questions
8 Promotional planning . - С .141
The promotional plan Identification of constraints
Definition of target market Nature of appeals to bemade Promotional objectives Promotional mixnecessary to achieve objectives• Allocation of thepromotional budget• Report writing• Mini case study:
The Chemicon Group Suggested answer to case study
Mini case study 2:
Greenash School Suggested answer to case study 2
PART 3 MARKET PLANNING
9 Sales forecasting and test marketing . - С .159
Sales forecasting Use of sales forecasts
Forecasting techniques Qualitative techniques
Quantitative techniques Test marketing Study andexam tips Selfassessment questions• Pastexamination questions• Mini case study: Joy Chewing
Gum
10 The marketing plan . - С .180
Introduction Development of a marketing plan Minicase study: Firndale Toys The written plan
Contents of a marketing plan Contribution andbreak-even analysis Business portfolio matrix
growth share matrix) Definition and scope ofcontrol Summary Study and exam tips
Self-assessment questions Past examination questions
PART 4 INTERNATIONAL MARKETING
11 International marketing . - С .213
Comparison of domestic and international marketing
Entering international markets Investigatinginternational markets Direct and indirect methods ofentering overseas markets organisational implications of international expansion Study andexam tips Selfassessment questions Pastexamination questions Suggested answer to thespecimen question Mini case study: Wheelers Cars Ltd
Answers to self assessment questions . - С .237
Index . - С .240
УДК

Кл.слова (ненормированные):
Маркетинг -- Marketing -- Маркетинг -- Реклама -- Advertisement -- Реклама -- Відносини міжнародні -- International relations -- Отношения международные
Аннотация: Covering all aspects of marketing needed by the business person, this essential new book provides the perfect introduction to the practical application of marketing theory.

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14.
65.052.2
N-34


    Belverd, E.
    Principles of Accounting (instructor`s handbook) [Текст] : fourth edition / E. Belverd, Edward H. Julius. - Boston : Houghton Mifflin Company, 1990. - 684 с. - ISBN 0-395-43274-4 : Б. ц.
    Содержание:
To the Instructor vii
Text Formats and Ancillary Package ix
Chapter
Accounting as an Information System . - С .1
2 The Double-Entry System . - С .31
3 Business Income and Adjusting Entries . - С .53
4 Completing the Accounting Cycle . - С .75
5 Accounting for Merchandising Operations . - С .95
6 Accounting Systems and Special-Purpose Journals . - С .119
7 Internal Control and Merchandising Transactions . - С .139
8 Accounting Concepts and Classified Financial
Statements . - С .161
9 Short-Term Liquid Assets . - С .187
10 Inventories . - С .209
11 Current Liabilities and Payroll Accounting . - С .233
12 Long-Term Assets: Acquisition and Depreciation . - С .253
13 Long-Term Assets: Other Issues and Types . - С .275
14 Accounting for Partnerships . - С .293
15 Contributed Capital . - С .311
16 Retained Earnings and Corporate Income Statements . - С .333
17 Long-Term Liabilities . - С .359
18 The Statement of Cash Flows . - С .381
19 Financial Statement Analysis . - С .407
20 Intercompany Investments . - С .429
21 International Accounting and Inflation Accounting . - С .447
22 Introduction to Management Accounting . - С .467
23 Product Costing: The Job Order System . - С .495
24 Product Costing: The Process Cost System . - С .515
25 Cost Planning and Control Tools . - С .535
26 The Budgeting Process . - С .555
27 Cost Control Using Standard Costing and Variance
Analysis . - С .573
28 Management Decision Analysis Including Capital
Budgeting . - С .593
Appendix
A The Time Value of Money . - С .615
C Overview of Income Taxes for Individuals . - С .625
D Overview of Governmental and Not-for-Profit
Accounting . - С .635
Preface to Appendix E—
The Just-in-Time Philosophy: What It Is and What It Is
Not . - С .649
E The Just-in-Time Philosophy . - С .669
Supplement to Part i alternative Methods of Accounting
for Accruals and Deferrals . - S1
Conference on Accounting Education Master Forms . - S17
УДК

Кл.слова (ненормированные):
Облік бухгалтерський -- Accounting -- Учет бухгалтерский -- Системи інформаційні -- Information systems -- Системы информационные -- Активи -- Assets -- Активы -- Пасив -- Liabilities -- Пассивы
Аннотация: The Instructor's Handbook for Needles/Anderson/Caldwell, Principles of Accounting, Fourth Edition is a resource aid for the instructor in teaching the course. For each chapter, the Handbook provides the following:
• a chapter outline showing all the topic headings in the text
• learning objective charts for end-of-chapter assignments
• an analysis of the time needed to solve each text problem and case
• suggested lecture outlines and summary statements for each learning objective
• a list of new concepts and terminology and related text illustrations (with text page references) for each learning objective. All figures and tables mentioned in the Handbook are also available as transparencies.
a teaching strategy for each learning objective. New to this edition, teaching strategies provide the new instructor with suggested methods and examples for explaining the concepts.


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15.
65.052.2
N-34


    Belverd, E.
    Principles of Accounting (insrtuctor`s solutions manual) v. 1 [Текст] : fourth edition / E. Belverd, Henry R. Anderson, James C. Caldwell. - Boston : Houghton Mifflin Company, 1990. - 686 с. - ISBN 0-395-52758-9 : Б. ц.
    Содержание:
Preface v
Learning Objectives Chart vii
Difficulty and Time Chart xv
Chapter Solutions
. - С .1
. - С .29
. - С .99
. - С .173
Comprehensive Problem:
Joan Miller Advertising Company CP-A
. - С .253
. - С .311
Comprehensive Problem:
Fenwick Fashions CP-A
. - С .377
. - С .407
. - С .447
. - С .493
. - С .531
. - С .561
. - С .599
. - С .635
УДК

Кл.слова (ненормированные):
Пасив -- Liabilities -- Пассивы -- Облік бухгалтерський -- Accounting -- Учет бухгалтерский -- Активи -- Assets -- Активы -- Системи інформаційні -- Information systems -- Системы информационные


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16.
65.052.2
N-34


    Belverd, E.
    Principles of Accounting (instructor`s solutions manual) v. 2 [Текст] : fourth ediiton / E. Belverd, Henry R. Anderson, James C. Caldwell. - Boston : Houghton Mifflin Company, 1990. - 1336 с. - ISBN 0-395-52034-7 : Б. ц.
    Содержание:
Preface v
Learning Objectives Chart vii
Difficulty and Time Chart xvii
Chapter Solutions
. - С .687
. - С .727
Comprehensive Problem:
Sundial Corporation CP-A
. - С .771
. - С .827
. - С .875
. - С .923
. - С .957
. - С .985
. - С .1023
. - С .1081
. - С .1133
. - С .1171
. - С .1207
. - С .1261
Appendix Solutions
Appendix A . - С .1299
Appendix C . - С .1309
Appendix D . - С .1311
Appendix E . - С .1317
УДК

Кл.слова (ненормированные):
Облік бухгалтерський -- Accounting -- Учет бухгалтерский -- Активи -- Assets -- Активы -- Системи інформаційні -- Information systems -- Системы информационные -- Пасив -- Liabilities -- Пассивы


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17.
65.052.2
N-34


    Belverd, E.
    Principles of Accounting (working papers) 1A [Текст] : fourth edition / E. Belverd, Henry R. Anderson, James C. Caldwell. - Boston : Houghton Mifflin Company, 1990. - 521 с. - ISBN 0-395-52961-1 : Б. ц.
УДК

Кл.слова (ненормированные):
Пасив -- Liabilities -- Пассивы -- Системи інформаційні -- Information systems -- Системы информационные -- Активи -- Assets -- Активы -- Облік бухгалтерський -- Accounting -- Учет бухгалтерский


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18.
65.052.2
N-34


    Belverd, E.
    Principles of Accounting (working papers) 2A [Текст] : fourth edition / E. Belverd, Henry R. Anderson, James C. Caldwell. - Boston : Houghton Mifflin Company, 1990. - 541 с. - ISBN 0-395-52963-8 : Б. ц.
УДК

Кл.слова (ненормированные):
Облік бухгалтерський -- Accounting -- Учет бухгалтерский -- Активи -- Assets -- Активы -- Пасив -- Liabilities -- Пассивы -- Системи інформаційні -- Information systems -- Системы информационные


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19.
65.052.2
N-34


    Belverd, E.
    Principles of Accounting [Текст] : fourth edition / E. Belverd, Henry N. Anderrson, James C. Caldwell. - Boston : Houghton Mifflin Company, 1990. - 1220 с. - ISBN 0-395-43350-9 : Б. ц.
    Содержание:
Preface xxxi
1.The Basic Accounting Model 2
2.Extention of the Basic Accounting Model 186
3.Measuring and Reporting Assets and Current Liabilities 384
4.Accounting for Partnership and Corporations 566
5.Special Reports and Analysis of Accounting Information 732
6.Basic Concepts of Management Accounting 918
7.Accounting for Management Desigion Making 1048
Appendix A A-1
Appendix B B-1
Appendix C C-1
Appendix D D-1
Appendix E E-1
Glossary G-1
Index I-1
УДК

Кл.слова (ненормированные):
Системи інформаційні -- Information systems -- Системы информационные -- Активи -- Assets -- Активы -- Облік бухгалтерський -- Accounting -- Учет бухгалтерский -- Пасив -- Liabilities -- Пассивы


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20.
81.2/Англ./
H-22


    Hanks, Patric
    Business Listening Tasks (learner`s book) [Текст] / Patric Hanks, Jim Corbett. - Cambridge : Cambridge University Press, 1990. - 121 с. - ISBN 0-521-27326-9 : Б. ц.
    Содержание:
Acknowledgements vi To the learner . - С .1
Making contact . - С .3
By phone . - С .3
At reception . - С .7
Making introductions . - С .8
Making an appointment . - С .10
UNIT 2 Buying and selling . - С .13
The buyer's job . - С .13
Deciding to take a product . - С .16
Offering a new product . - С .19
Taking a new product . - С .21
UNIT 3 Company structure . - С .24
A holiday tour company . - С .24
A multinational oil company . - С .30
A multinational oil company: some advantages anddisadvantages of the structure . - С .33
A civil engineering partnership . - С .35
UNIT 4 Job descriptions . - С .39
Marketing director: job responsibilities . - С .39
Marketing director: cost centre and profit centre . - С .43
Cash manager: job responsibilities . - С .46
Cash manager: the working week . - С .48
UNIT 5 Fulfilling orders . - С .51
UNIT 6 Scheduling . - С .62
First outline for a long-term schedule . - С .63
Getting things in writing . - С .65
Booking machine time . - С .67
Planning a short-term schedule . - С .70
UNIT 7 Planning and control . - С .74
The operating plan . - С .74
Keeping control . - С .77
Facts and figures . - С .80
Comparisons . - С .82
UNIT 8 A business meeting . - С .86
Announcing the agenda . - С .86
Work procedures . - С .90
A difficult question . - С .92
Closing the meeting . - С .95
UNIT 9 Presentations . - С .98
Performance and growth . - С .98
Boasting (facts and figures) . - С .102
Quality control . - С .105
The sales pitch . - С .108
UNIT 10 The company's image . - С .111
Identifying the problem . - С .112
Categories of tour operator . - С .114
Images . - С .116
Improving the image . - С .118
УДК

Кл.слова (ненормированные):
Мова англійська -- English language -- Язык английский
Аннотация: Business Listening Tasks is for professionals or trainee professionals in a wide range of fields in business, commerce and administration who need to understand authentic spoken English. It is suitable for learners at intermediate and upper-intermediate levels.
The approach is task-based and each unit contains preview work and vocabulary exercises. The challenging listening extracts give students practice in listening to authentic English and provide the basis for further practice of spoken skills.
* Based on authentic business discussions and situations
* For use in class, or for self-study
* Can be used on its own, or in combination with other material
* Suitable for a wide range of learners in different fields
* Covers a range of business topics including 'Making Contact', 'Buying and Selling', 'Planning and Control' and 'The Company's Image'
* Intermediate and upper-intermediate levels
* Widely tested before publication


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