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160. Московская государственная художественно-промышленная академия имени С.Г.Строганова - Результаты поиска

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    Rhodes, Robson
    Getting Started [Текст] : fourth edition / Robson Rhodes. - London : Kogan Page Limited, 1995. - 128 с. - ISBN 0-7494-1569-7 : Б. ц.
    Содержание:
Looking at the Project . - С .9
Are you up to it? 9; You and your management team 9;
The market 10; Your business strategy 10; The firstproject appraisal
. - С .11
2. Preparing a Business Pian . - С .13
An introduction to the 'business 13; The business'sobjectives and related strategy 13; The principalactivities, products and history
14; The markets, customers and competition 14;
Research and development 15; The management 15; Thebasis of operation 15;
Major resource requirements 15; Financial information
16;
Principal risks 18; The long-term plans of thebusiness 19;
Detailed information . - С .19
3. Financing the Business . - С .20
Equity/debt finance 20; Financial stability 21; Typesof finance
22; Public sector tinance 26; Sources of finance 27;
Negotiating the finance . - С .28
4, Structuring the Business . - С .31
Sole trader 31; Partnerships 31; Limited company 32;
Unlimited company 33; Advantages and disadvantages 33;
Other factors linked to incorporation 36; Duties ofdirectors 43; Co-operatives
45; Franchising . - С .45
5. Setting Up the Business . - С .47
Introduction 47; Bank accounts and cheque signatories
47; Where are you going to trade from? 48; Tradingterms 52; Pay As You
Earn (PAYE) 52; Value Added Tax (VAT) 55; Letterheads,invoices and nameplates 56; Insurances . - С .62
6. Employing People . - С .65
Contracts of employment 65; Employment rights 66;
Health and safety 66; Wages, tax and National
Insurance 66; Disciplinary rules and procedures . - С .66
7. Marketing the Product or Service . - С .68
Market research 68; The product or service 69;
Identifying a target market 70; Selling and promotion . - С .72
8. Managing the Business . - С .74
Introduction 74; Accounting systems 74; Accountingdisciplines
76; Filing systems 77; Company administration 78;
Management accounts/budgets 78; Auditors/accountants . - С .81
9. Providing for the Future . - С .83
Introduction 83; Pension provision 83; Smallself-administered pension schemes 85; Loan facilities
86; Trustee investments and corporate borrowings 86;
Previous pension rights 86; (conclusion
. - С .86
10. Obtaining Assistance . - С .88
Accountants 88; Solicitors 89; Bank manager 90;
Business Links
. - С .91
Appendices
Business Plan: Suggested Contents . - С .95
2 Specimen Budget . - С .96
3 Specimen Cash Flow Statement . - С .98
4 Specimen Balance Sheets . - С .100
S Main Forms Used for PAYE/NIC Purposes . - С .102
6 Specimen Statement of Terms and Conditions of
Employment . - С .104
7 Statutory Rights of Employees . - С .107
8 Specimen Management Accounts . - С .110
9 Useful Contacts and Addresses . - С .113
Index . - С .123
УДК

Кл.слова (ненормированные):
Бізнес -- Business -- Бизнес -- Бізнес-план -- Business-plan -- Бизнес-план -- Фінансування -- Financing -- Финансирование -- Зайнятість -- Employment -- Занятость -- Маркетинг -- Marketing -- Маркетинг -- Менеджмент -- Management -- Менеджмент
Аннотация: Getting started in business could be the most stressful and farreaching decision of your life. It requires a high level of personal motivation underwritten by sheer determination, dedication and, above all, forward planning. The bad news is that your level of commitment is largely down to you. Fortunately, we can help you with the forward planning.
Getting Started is a complete beginner's guide to the financial, legal and administrative framework for establishing a new business. Its clear, straightforward style offers you invaluable assistance in taking your first steps towards success, including:
• Appraising your project • Preparing your business plan * Finding finance • Structuring the business • Employing people • Selling and marketing • Tackling tax and Nl • Obtaining professional advice.

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